GLOBAL FUTURE ANALYSIS
ACTIONS | BASIC
Actually the basic 'to do list' can have just only one item: tell your company/government/household that the energy prices will triple at least. The rest goes from there. People are intelligent, the solutions to ease the pain will come forwards massive after that. See the basic to do list with it's one item as the trunk of the tree. The enhanced to do list are the branches of the tree. The specified to do list are the sub branches of the branches of the tree. Or in computer terms: root, folder, file. It all start with just one thing: telling that energy prices are tripled and that they will double each year till for the next years. The easiest way to do this (as in start the discussion): just only talk as government on two items that could hit the budget/behavior of people/companies: 1) roadpricing by gas tax increasing (not by any expensive not needed -as PeakOil will lead the way very soon- technology) 2) energy pricing realized by the energy companies (not by any expensive not needed -as PeakOil will lead the way very soon- technology) or 3) by installing reducing the maximum speed limit with 5 km (not more, the purpose is just initiating the discussion, not the speed limit). All three items are not really needed -as PeakOil driven price increasing will lead the way very soon-, so only mentioning these 3 (in phases: gives 3 changes) is enough. The only purpose is getting peoples/companies attention to the energy problem and communicating about it. People/companies/municipals are all smart enough to take it from there. Advertising campaigns of the government are expensive, takes more time to initiated, needs total political support (can not be initiated by just one party), less shorter and has less impact. Just telling people the truth about the Energy Crisis by just tipping 3 subjects, without any propaganda characteristics. And yes, in the Communication Model are more advanced ways of communication describe: from a schoolkid infobox (with energy generic and conservation information and an age adjusted book and a cheap solar power battery loader as physical communication item), to a household infobox (with commuting reduction and energy reduction information and a cheap solar battery loader as physical communication item) and a corporate infobox (with commuting reduction and energy reduction information and a cheap solar battery loader as physical communication item).
Author: Gijs Graafland
Back to Actions Index
Download the full Global Future Analysis report in PDF