GLOBAL FUTURE ANALYSIS
TAILWINDS | EXTENDED PRODUCT LIFETIME
Consumer driven ecommerce sites like EBay gives a huge volume of products a second lifetime. EBay has ended the disposable culture. Increasing product lifetimes by digital (geo location mentioning) database reselling has become normal behaviour for mainstream. The size of this second product life economy is severely underrated by economists. These sites contribute severely to both prosperity levels and to reducing spill levels, both are highly important in times of PeakOil. Used has got its new name: pre-owned.
Author: Gijs Graafland
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