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Some things we do the we do are designed and get popular in the times of easy and cheap oil in the '90ties ($ 20 per barrel). Every thing we do that's based on cheap oil will lose it's volume if the energy price goes to the other side of the price spectrum. Then we will redesign that behaviour according to the new energy price. We will fly severe less. We will eat less flow-in vegetables. We will import overall severe less. New Models have one thing in common: shorter reach. Distance (or call it reach) is something that's very much oil price attached. Ikea was a good example of an operator of a global design and attached global production model. But they are changing more and more to a global design but continental production model. All large corporations will have to redesign their whole model based on high energy prices.

Author: Gijs Graafland

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